OUR BRAND
"Our vision extends beyond the product - we're more than health food, we're a healthy way of life."
From Humble Beginnings:
With the promise of a new life and new opportunity for his family, Said Sidaoui began his journey out towards
Australia.
Scared, excited and determined to make a name for himself, Said settled in Melbourne.
In 1962, Said was working two jobs through all hours of the night to provide for his family. His passion for Lebanese foods and the drive he had to provide for his family of six soon saw Said as the first person to introduce genuine Middle Eastern foods and ingredients to the Australian market.
The Second Generation:
In 1976, Said's only son Omar, followed in the footsteps of his father to join the family business.
Working hard alongside his father and studying his every move saw Omar grow
into his role, naturally.
Like any ambitious young man, Omar looked to forge his reputation within the industry bringing a fresh approach and new ideas to see the business grow.
Omar later took the business from its traditional Middle Eastern roots to become one of Australia’s leading wholesalers in nuts, dried fruits, herbs, spices and much more.
Today:
With three generations of Sidaoui’s now deeply entrenched in their father and grandfather’s dream, the family business now supplies hundreds of restaurants, major hotels, health food stores shops and other specialty wholesalers around Australia, priding itself on quality products and excellent service.
Nuts About Life has been years in the making and is 100% family owned, Australian owned and delivered daily!